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Revenue Growth

Why a Fractional Chief Revenue Officer is a Win-Win for Tech Startups

Why a fractional Chief Revenue Officer is a win-win for tech startups

CRO Chief Revenue Officer

As a startup CEO or founder, you understand the importance of having a strong, predictable revenue stream. As your customer base (and ARR) begins hitting critical mass, you’ll look to hire a Chief Revenue Officer (CRO) to scale up your sales and revenue generation operations. If you haven’t already, you’ll also quickly learn that CROs are well paid positions, with salaries alone in the $300k range. Add on variable compensation, equity, benefits, and recruiting fees and you could be looking at making a near seven-figure investment all in.

Fractional CRO services provide a cost-effective way to access the expertise of a CRO (or even Sales VP) without committing to a full-time hire. With fractional CRO services, you can bring on a seasoned CRO professional on a part-time or project basis. This way, you can benefit from their expertise in revenue generation strategies, sales pipeline management, pricing optimization, developing sales talent, and more, without having to pay a hefty full-time salary, benefits, recruiting fees, you get the picture.

Additionally, fractional CRO services offer flexibility in terms of project scope and duration. You can hire a CRO professional for a specific project, such as launching a new product or expanding into a new market. Alternatively, you can bring them on a part-time basis to provide ongoing guidance and support for your revenue generation efforts and sales team. Maybe you just want a CRO on hand to assist or advise on an ad-hoc basis, similar to an attorney on retainer.

The average tenure of a technology CRO is only 18 to 24 months. Like a professional sports team coach, the CRO is both behind and in front of the proverbial tip of the spear and the first one to go when CEOs need to make changes to settle restless investors. Working as a fractional CRO could provide a better way to work, especially for seasoned sales leaders who want to avoid getting stuck with a company that is facing more fundamental issues than sales alone can fix. By offering their expertise on a part-time basis, they can help multiple startups achieve their revenue goals while exercising better control over when they work and for whom. If you’re a seasoned sales leader interested in exploring fractional work, or already loving the gig economy, consider joining Fractyl as a member.

Essentially, fractional CRO services provide a win-win situation for both startups and CRO professionals. By hiring a CRO professional on a part-time or project basis, startups can benefit from their expertise without committing to a full-time hire, while CRO professionals can work on a variety of projects and gain control over their careers and their most important asset – time.

If you’re a startup founder or CEO interested in exploring how a fractional CRO could help you hit your next revenue milestone, without becoming a cost millstone, post a fractional job(s) on Fractyl and search for verified & pre-vetted candidates on the marketplace.